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Strategic Pricing

Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on:

  • Location, design, amenities and condition
  • Availability of comparable (competing) properties
  • Economic conditions that affect real property transactions

Factors that have little or no influence on the market value of a house include:

  • The price the seller originally paid for the property.
  • The seller’s expected net proceeds.
  • The amount spent on improvements.

The impact of accurate pricing:

  • Properties priced within market range generate more showings and offers, and sell in a shorter period of time.
  • Properties priced too high have a difficult time selling.

An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that:

Have sold in the recent past

  • This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market

  • These are properties that will be competing with yours for the attention of available buyers.

Failed to sell

  • Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
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